Sunday, August 29, 2010

Sunday Feature: You Go Girl! Featuring Marketing Guru & Former MUA Megan Pais!

Every Sunday I feature a blogger, artist, photographer, makeup artist, actress, socialite or all around awesome person on my blog in a feature I like to call "You Go Girl!" or in some cases "You Go Boy!".

This week Ill be featuring marketing guru, former MUA, Cargo Cosmetic rep and bride to be Megan Pais!

After meeting Megan this past February we realized we meshed very well we kept in touch and become good friends. I will also have the honor of being her personal makeup artist in just a few weeks at her wedding and I couldn't be happier.

Read her thoughts on beauty, business & Cargo Cosmetics below :)

Who is Megan Pais and why are you so fabulous?
Haha Fabulous? Me? I am a mid-20's beauty junkie who prides herself in being able to cut through the crap of marketing cosmetics. I see things for their true value. As a *retired* makeup artist, I have seen alot through the wedding and fashion industries and now try to make an impact with the current company that I work for - CARGO Cosmetics - through enhancing their online reach from zero to hero.
Also, when I was in retail I noticed a huge need for finding the perfect foundation/concealer and blush match. I then invented a technology that would mathematically match your skin to a foundation/concealer/blush within 30 seconds. I'm still trying to get the technology on its own two feet, but the point is there - Making makeup easier, better and smarter for the people. L'Oreal took a stab at using the system, anyway, and they did see an increase in sales.

Where can we find you on the world wide web?
Unfortunately, the places you can find me aren't scandalous. :) haha!
I am on youtube under "BeautyCrime" and I had a website up for when I was an artist full-time called Now, it's just an old blog. Although, I think I need to revive that part of my life. I do have the website up for the ColorMatch technology but there's not alot of meat on there.

How did you get your start with Cargo Cosmetics?
People really disregard getting relevant experience when they're young. They take jobs that are in a completely different path to where they want to be. I always knew makeup was fun but I also knew I wanted more than to be an artist. I built the software for the Color Matching Technology and threw myself into internships in marketing. Everything's starting to come full circle but I still feel like I'm still not where I want to be.

What is your favorite Cargo product and why?
That's a difficult question! I love the blu_ray Pressed Powder. For me, I don't like to look anything but natural. People always think I barely wear makeup, and even though I do, the blu_ray keeps me looking fresh and even without that powdery approach.

Youre in a huge rush, what one beauty product do you grab?
OneBase, hands down. It's a foundation and concealer in one. If I'm on the go, it's probably because I got up too late and didn't give myself enough time to do my essentials in daily pampering. OneBase is great to *dot dot dot* on the face, blend, and out I go!

Has working for a makeup company changed the way you think about beauty & makeup?
Absolutely. It's made me appreciate the hard work that goes into every season. I am able to see everything from the conceptual stage to the actual launch and then the consumer feedback. Every year you try to come up with something you hope everyone will adore. Sometimes you hit and sometimes you miss. As for the makeup itself and working in the marketing/customer service department, I get to see a lot of concerns people have about their makeup. Gluten-free, aluminum-free, animal testing etc., these things really affect the way people live their lives and you understand buying habits a lot more.

Are there any makeup or beauty faux pas you really cant stand?
Oh gosh, yes. What is up with the orange face/ white neck? I don't understand how in this day in age people can walk out the door looking so terrible. Also, less is more. If I can take a fingernail to your cheek and see makeup in my nail bed, put the bronzer down - You've gone too far.

You're about to walk down the aisle, what are your beauty must haves for your big day?
Yes, I am! For me, CARGO's Better-than Waterproof Mascara, CARGO's blu_ray pressed powder with the new Magic Brush which is AMAZING for brushing and buffing on the powder, a mattifier to keep me from looking like a pubescent boy and a lip stain because I have a terrible memory for re-applying lipstick. One last thing which has never really been big on the market, but I love, is the Kryolan Finishing Spray. This is my "Botox-in-a-Can" and I swear by it to set my makeup. I can't stand wet sprays and this is a nice dry aerosol.

Was there a product you bought due to word of mouth hype that you just weren't pleased with once you tried?
People are very informed consumers, which brings me to the point that word of mouth hype is usually correct when it comes to purchasing. Reviews and feedback are so big now because unless there's a mixed review, the general consumer knows the if claim is real or not. I personally have never bought anything anyone has told me about because even though I love makeup, I love to beat my own path on what I love or don't love.

What can people expect from Cargo Cosmetics in the future?
Definitely some great things. We have our new website to be launched this fall, and that will be full of pro-artist discounts, sales, specials, ability to Ask an Artist and best of all - shop us online! That is going to have a huge impact on our brand image and the way consumers connect with us. What we want more than anything is to be able to be contacted at any time should someone have a question or comment. Customer service is our number 1 priority and we feel that gets lost in many other companies. We want you to feel like you can be our best friend and we can help make you look and feel like the fox you are. I hope that people enjoy the site as much as I have working on it!

Huge thanks goes out to Megan for taking the time to chat with me :)
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Make-up Junkie on August 29, 2010 at 6:38 PM said...

Terrific interview on Megan! CARGO is lucky to have her!

Halifax on August 29, 2010 at 8:59 PM said...

Nice to "meet" you Megan :) And congrats on the way to the altar

Megan Pais said...

Thanks Halifax! Nice to "meet" you too ;)

And thanks Joy!

Rock that Look on August 31, 2010 at 12:53 PM said...

Great interview :)

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