Sunday, August 22, 2010

Sunday Feature: You Go Girl! Featuring Entrepreneur Shah Emily Noaman

Every Sunday I feature a blogger, artist, photographer, makeup artist, actress, socialite or all around awesome person on my blog in a feature I like to call "You Go Girl!" or in some cases "You Go Boy!".

This week Ill be featuring Shah Emily Noaman! She's not only a friend but a talented, driven beauty who's pushed through the odds to become a successful entrepreneur & business woman.

Not only is Shah ridiculously stunning but shes intelligent, sweet & always willing to help others. Shah talks to me about business, life and beauty :)

Who is Shah Emily Noaman and why are you so fabulous?
I am a professional jeweler, style adviser, entrepreneur, and an aspiring
philanthropist. My creative vision has allowed me to pursue my passion
while helping hundreds of people define their unique style. On a daily
basis I try to positively adorn our world and this makes me fabulous!

Your'e a successful young entrepreneur, how did the 3 SHAHS brand begin?
Making jewellery started out as a hobbie when I was in my teens. I really
enjoyed making pieces for my family and friends and soon people placed
orders. I have always been good with colours and balance and that showed in
the jewels that I made. One night while making jewellery with the help of
my mom and sister, we decide to give the jewellery a name. The name we
came up with was 3 SHAHS. The 3 being the three of us and Shah is the
abbreviation of our names, it also means ‘king’ in Persian. So that is how
the 3 Kings was born and the rest is history.

How did “Bask Tanning Salon & Boutique” come about?
I had experience working at trade shows and in showrooms, therefore I
developed a lot of contacts worldwide. As well I worked at a tanning salon
when I was a teenager and enjoyed it very much. A few years ago, I decided
to open a boutique to carry my jewellery line, so I combined my experiences
and passions and opened Bask Tanning Salon & Boutique.

Are there any beauty products you would recommend to my readers and if so
Yes, one of our best-sellers at my salon is called “Quick Tan”. It is the
best self-tanning product I have come across in years. It give you
instant, natural looking colour, smell nice (Coco), dries within seconds
and is easy to apply. The price is very reasonable too (under $30 at our
salon) and it lasts for months. As to why…it’s simple, because it’s

What is your favorite tanning product and why?
There are so many great tanning products from ‘nail savers’ to indoor
lotions. I love lotions. In regards to my favorite indoor tanning lotion,
I would have to say it’s “Bridget” by California Tan. It is paraben free
(naturally based preservatives) and has a dermadark feature which boost
melanin production, resulting in an immediate and natural looking glow.

Who or what has been your inspiration behind your success?
My family has been the number one reason for my success. My parents
always put my sister and I before themselves. They left their families,
friends and all comfortable familiarities to provide endless opportunities
and equality for us. In a nutshell - my father has taught me how to be a
business woman and my mother has taught me how to be a good human. My
sister has been my idol growing up. She is kind, intelligent and an
absolute beauty. She has supported me through life, love and everything in
A dear friend who touched my life deeply is B.J. She is literally an
angel on earth who is like a second sister to me. She inspires me to
challenge myself to my full potential. She is my definition of a perfect
being - when I grow up I want to be just like Barbara Jeanne!
These great people along with my other loving circle of friends inspire me
to be and do more for our world.

Are there any makeup or beauty faux pas you really cant stand?
People who look orange! This is due to using a lotion that is not right for
your skin type (ie. A fair skinned person using a x2o bronzing lotion).
This can easily be avoided by using the right type of product for your skin
type. Salons that are Smart Tan Certified – like ours, often are very well
education in lotions and can help in choosing the right product.

Do you have a favorite 3 SHAHS Collection?
Hmmm, difficult to say…It really depends on my mood and outfit.
One of my all time favorite collections that I often wear when I go out is
my DTN (down-to-nipple) Collection. As the name implies these are very
long (and light weight) earrings. I usually pair these earrings with a
matching ring from my “Cocktail Bling” Collection.

My “Native Rock” 2010 Fall Collection is also turning out to be one of my
favorites. Some of the colours and trends to look out for include chunky
camel tones to ox reds.

Have your jewels been worn by any celebs?
Yes…Fergie - the Black Eyed Peas, Laura Vandervoort – Smallville, Mariana Valente - Miss Universe 2009,
Alexz Johnston – Instant star, Jane McLean – Actor….to name a few.

Where can people buy the 3 SHAHS Collections?
The largest selection of the collections is available at Bask Boutique
located at 1365 Yonge St. However, the 3 SHAHS brand is available
throughout the GTA (from Bloor West to the Danforth). For a full listing
or the location nearest you, feel free to contact my sales representative,
Alaina (

Is it true that you repair & make jewellery at Bask Boutique?
Yes, I do. Be it a broken clasp to watch batteries. I also do a lot of
custom orders on a daily basis. Be it for a special event (ie.
Bride/bridal party) or for every day wear (ie. For men, pets etc). Because
I do all the repairs myself, the turnover time is very quick and the fee is
very reasonable.

Favorite foundation, lipstick & mascara?
Mac or Estee Lauder, Balm Shell Lip Gloss (smells yummy, not sticky),
Almost any Lancome Mascara preferably for lengthening – that’s my personal

What can people expect from you, 3 SHAHS & Bask Boutique in the near and
far future?
In regards to 3 SHAHS I am currently working on my “NATIVE ROCK” 2010 Fall
Collection, which I will be premiering on August 28th at LOKI Lounge on
King St. If your readers or you would like to attend this fashion-forward
festivity for a sneak peek, please join me.
As for the future, I am continuously looking to expand my line into
different boutique/salons. So if you know someone who would like to carry
the 3 SHAHS please contact us at

In regards to Bask Tanning Salon & Boutique, I am preparing for my busiest
season. When the weather starts to cool down people love to enjoy the
‘indoor sun’. Tanning indoors is great for getting vitamin D, boosting
your serotonin levels and getting a gorgeous glow. As well with the
holiday season just a few months ahead, I am already at suppliers and trade
shows, shopping for unique gifts.
As for the future of Bask Tanning Salon & Boutique, I am looking to
franchise, so if you know someone who wants to be in business for them
selves but not by themselves, contact me directly.

Where is Bask Boutique located and how can we contact you?
Bask Tanning Salon & Boutique
1365 Yonge St. (one set of lights south of St. Clair)
416 924 2275,

Thanks again to Shah for taking time out of her busy day to chat with me. Visit her at Bask Tanning Salon & Boutique!
Pin It!


lelo on August 22, 2010 at 11:03 AM said...

Oh wow, this is awesome. I never go tanning but I think it will help some people who've been doing it all wrong and using the wrong products.

Good job Farah!

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