Wednesday, February 24, 2010

CoverFX Beauty Blogger Event

I was invited to attend the first ever CoverFX Beauty Blogger Event which was held last night. I wasn't sure what to expect when I arrived but was so warmly greeted by the whole CoverFX team. They had snacks and drinks waiting for us, look at the spread and these adorable cupcakes provided by Sugar Baking!

CoverFX logo and mini Skin Prep

The room was set up in a U shape with pretty flowers as well as products and brushes on the tables for us to play with.

Here Wanda Longo sets up next to the brand new CoverFX stand (to hit Sephora and other retailers soon)

I was actually surprised but happy to see CoverFX founders Lee Graff and Jenny Frankel in attendance. They were so sweet and talked about their backgrounds and how CoverFX came to be.
Jenny Frankel

Lee Graff

Part of their new campaign "Dermatologists first choice for flawless looking skin". No matter what your skin issue is CoverFX will help :)

Then it was time for demos! Lee (left) demonstrated how CoverFX can cover rosacea quickly and flawlessly. Wanda (middle) helps Jenny Frankle cover a dark mark on her face and Katherine (right) helps Jenny's daughter with her under eye circles.

Right side covered with CoverFX, left side with no makeup on. Look at the amazing difference! This literally took Lee a minute to do.

Wanda demonstrates the new Big Cover Starer Kit on a blogger.

Before blending

After... flawless!

It was an amazing 2 hour event and we all walked away with goodies suited to our skin tone.

The big cover starter kit (valued at over $135) will retail for $79 and includes a mini SkinPrep FX, total coverage cream foundation, Setting FX powder, a full sized foundation brush and a how to instructional CD.

We also got a Mint Glaze a fortifying lip treat-mint primer (which I've been dying to try), mini BritePrep FX , mini ClearPrep FX and a lovely thank you card from Melissa.

Not only was this event informational but it was also very inspirational. To see a product that was created to help those with everything from severe rosacea to us women suffering with under eye circles was amazing. Their foundations are water resistant (which make them ideal for swimmers, brides or anyone with watery eyes like myself), are oil free and paraben free which is an added bonus.

I had a great time and want to really thank all the CoverFX ladies who were so gracious and sweet. I have to say though one big highlight of the night for me was when co-founder Lee Graff came up to me and said I looked familiar, read my name tag and said she had read my blog!! OMG :)
So hi Lee if you're reading this I just wanted to let you know that I'm wearing the foundation I took home last night and am truly amazed and overjoyed at how well it has covered my under eye circles so THANK YOU for creating such a wonderful product!

If you haven't had a chance to check out this line I would say run... run to your nearest Shoppers Drug Mart or Sephora or even online at and try their products I promise you will love them!
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Make-up Junkie on February 24, 2010 at 11:19 AM said...

Great write-up and photos! Such a great event and so good to see everyone again :) Didn't so those yummy cupcakes!! So cute!

Makeup by Kim Porter on February 24, 2010 at 12:49 PM said...

Great review of the event; You took great pics. The cupcakes looked so good too!

i've never tried cover fx, but it looks like it's a great product

I'm hosting a giveaway.. feel free to enter.
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Monica on February 24, 2010 at 12:53 PM said...

Wish I could've made it but I was coming in from a flight late (and sick too...blah). Anyhow, looked like a grat event, I was looking forward to it but my work beckoned..Hopefully next time:)

So Very Fabulous on February 24, 2010 at 1:10 PM said...

Oh wow, sounds like you guys had so much fun! And those cupcakes look delish!

Ella Pretty on February 24, 2010 at 1:25 PM said...

Sounds like a great event - love the cupcakes! Will have to try the product out once it hits sephora - I need some strong concealer!

Anonymous said...

Wow! CoverFX has lovely presentation. The cupcakes are so fun!

Kavita Suri on February 24, 2010 at 4:28 PM said...

The question is what did you enjoy the most...the yummy cupcakes or the goodies in the bag??? Great post :)

Farah on February 24, 2010 at 4:36 PM said...

I gotta say it was a combination of the cupcakes/sushi, goodies and the CoverFX staff!!

Wanda Longo said...

Farah, it was lovely to finally meet you last night! I'm so glad that you had a good time. Enjoy your products and thanks for the great review =)

Lipstick Rules on February 24, 2010 at 9:01 PM said...

So sad to have missed this as I was so looking forward to it. Thanks for posting this as I feel I experienced it through you -- wish I could have tasted the cupcakes though!!


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